360° Strategy
2024 – today
Client
Poney club de Sainte Foy la Grande
What I did
- Visual identity redesign
- Website creation
- Merchandising
- Communication tools
- Management tools
- Markerting supervision
The client
The Poney Club of Sainte-Foy-la-Grande, located in the heart of the vineyards between Saint-Émilion and Bergerac, is a family-run equestrian center offering a wide range of activities — lessons, competitions, trail rides, training camps, and equine mediation.
With over 35 years of history, the club wanted to modernize its image and communication tools to better reflect its energy and commitment to nature and rider education.
Services
I provided a comprehensive range of web services for the Poney Club of Sainte-Foy, tailored to their needs and budget, covering digital presence, branding, and communication.
01
Visual identity redesign
Developed a more modern and dynamic logo, along with a coherent color palette and typography system, to strengthen the club’s visibility and brand recognition.
02
Website creation
Designed a responsive, user-friendly website organized around the club’s core activities: lessons, training camps, boarding, news, and contact. The website highlights the club’s core values — pedagogy, nature, and inclusiveness.
03
Communication and management tools
Created posters and visuals to promote events and activities throughout the year. Implemented online systems to simplify registration and schedule to managing the team.
04
Markerting and com supervision
Ensured brand consistency across all media, from print to digital, through ongoing creative and strategic guidance, supported communication planning.
Website
Description
The Poney Club of Sainte-Foy website was designed to modernize the club’s digital presence, making it easier to communicate activities, manage registrations, and reflect the new visual identity. The site is fully responsive, user-friendly, and aligned with the club’s branding, ensuring a professional and engaging online experience for members and visitors.
Key features :
- Responsive design for all devices
- Integrated booking and registration tools for summer camps
- Consistent branding across all pages
- Easy content management for club staff
Testimonial
“Thanks to this redesign, our club gained in attractiveness and professionalism. Parents appreciate the clarity of the information and the simplicity of the registration process. We’ve also seen greater participation in events and camps.”
Félix Girerd Crenn, Manager
