Ville de Cognac

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The town of Cognac was until today symbolised by chivalry. A knight in armour symbolising François I originated from the town. This region is steeped in a strong cultural history dating back to the Middle Ages.

I felt it was important to put forward a more modern vision of the city and its current assets. To keep the chivalrous origin of the logo I wanted to combine a horse with a glass of Cognac! What better way to represent the city than with something that is known to everyone today. The typography used brings several extra dimensions to the logo, authenticity, lightness and assurance. Not a simple typography with a serif, its curves are worked and meticulously thought out, giving it its own unique identity.